This was our first time to work on a home styling project.
Instead of creating a luxury, fabulous interior, we catered to our client with a serviceable living area that goes with his personal style. Aiming to maintain a natural “texture of living” in the private space, we selected several industrial furniture as the accent, and arranged small plants around the resting and working area to enliven the air.
The revamped Chocoolate site is launched on September. We are proud to deliver the sophisticated content management system (CMS) for our client as it largely facilitates their management and maintenance of the site. In simple steps they can update loads of content to the website without worrying about messing up the interface appearance. Moreover, considering the brand has long been having crossovers with different brands, we also keep the website in a neutral design so that it can accommodate a wider variety of graphical elements.
In supporting the recent concerts of Khalil, we design the 15 Japan Limited Edition LP of 1,000 copies a collectible for his supporters.
Everything is the 2nd album of Aarif Lee, a rising new star since his movie appearance two years ago. As the title said, the album was like a vivid record of Aarif’s everything. That’s why in this album, we created the artwork in a British college-style with warm solid red and blue colors, symbolizing the colorful years when Aarif was studying in England. The clean, simple and spacious design also brought out a unique stream of peacefulness, allowing Aarif’s music to release its purest energy to audience.
Using the quote from Hidden Words of Bahá'u'lláh as used in <15>, we designed tees and Khalil’s signature checker shirts with careful handling of details featuring a simple eco packaging. Besides the tops, we also designed iPhone cases and Navy Blue hats which would be an easy match with any casual wears. We put everything as in the music style and character of Khalil: an organic style of simplicity, with every single detail treated in an earnest manner.
Adlib, a growing local fashion brand which opened its 4th store at Tsim Sha Tsui LCX in early summer, was looking for a store re-branding consultancy. Thus we began the collaboration and set out by doing the interior design for this new store.
Based on the key branding elements of Adlib - spontaneity and unrestrainedness, we install the fitting room as a classic American fototessera to provide customers a lighthearted experience as if they're going inside to take some random shots. Besides, we also select furniture pieces from Naka-Meguro that go with Adlib's smart casual style. Through this store design, we aim at constructing a uniquely Adlib's style so as to further bring out the essence of the brand.
To further promote the newly launched Benefit's mascara "They're Real" in this summer, we designed an one-and-only premium gaming pack for the cosmetics brand to distribute to media and press.
Simply put, we reproduced the ever popular game Truth or Dare, to sync with the powerful and whimsical message of the product - Beauty confessions. The whole creative was mainly targeted at working ladies who are likely to share common interest and secrets in beauty and relationships. Featuring tailor-made Truth or Dare questions, this game would be a great fun when playing with close friends.
Do you dare to be the real you?
Finally, one of our largest collaborative project with Hot Toys was completed and landed at ACGHK 2011.
In supporting their release of exclusive movie collectible figures this summer, we adopted a theme of classic U.S Cinema, aimed at building up a theatrical experience that touches every sense of visitors.
During the process, we worked as the creative and branding consultancy, provided art direction and design execution from the most prominent structures to the smallest details of the booth. The roof top was decorated with selective props from classic movies including batman 1989, Captain America, Pirates of the Caribbean, Star Wars, Terminator and Thor, recalling visitors of those classic movie scenes and impressions. The eye-catching theater boards, along with the cluster of light bulbs on ceiling, also produced a merry and welcoming atmosphere. The lower deck included the display area, the cashier in classic American cinema's box-office style, as well as walls and pillars wrapped up by movie posters designed and undergone special treatments by us.
Besides the booth, we also designed the event materials ranging from ads, guide, tickets, shopping bags, staff Tee, premium and etc. Along with the motto “Legacy of Craftsmanship” proposed to Hot Toys, everything we produced in this project, is expected to further highlight the identity of this local toymaker.
May the full moon always reminds us of home, and the gladness of going home and being together.
